Experience Urban Luxury.

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THE POWER OF CONNECTION.

Experiential marketing brings brands, agencies and properties together to create integrated marketing programs that connect consumers/participants/fans through unique/authentic/organic experiences.

"The secret of success is to do the common things uncommonly well." - John D. Rockefeller

What We Do

PROPERTY & SPONSORSHIP

CONSULTING

SPONSORSHIP ACTIVATION, NEGOTIATION, AND EXECUTION

PUBLIC RELATIONS ACTIVATIONS

GO-TO-MARKET STRATEGY

AND MORE

TALENT ACQUISITION & MANAGEMENT

PARTNERSHIP MARKETING

DIGITAL/SOCIAL/MOBILE MEDIA

HOSPITALITY & GUEST MANAGEMENT

Meet the B'elle Group

Michelle Blake-Wilson

Founder & Managing Partner

With over 20 years of experience, Managing Partner Michelle Blake-Wilson has a strong track record of success driving innovation, creativity, and leadership to support a broader vision and strategy globally. She has administered, developed and executed sponsorship activation programs for some of the most recognizable brands in the world, managed multiple brands/ clients, with multiple activations at the same event.

Blake-Wilson has held several senior marketing/sponsorship roles including roles on the Mercedes-Benz Account Team, Marketing & Communications for USTA Eastern, Merchandising for Limited Brands-Victoria Secret Stores and the list goes on. In each of these roles, she has worked with senior leadership, strategic partners, vendors and brand ambassadors to implement companies’ key sponsorship strategies and positioned events that achieve profitability while at the same time raising brand awareness. Known for her “can-do, will-do”, Michelle knows how to bring an activation to life

Arthur Brown

SVP of Business Development & Operations

Arthur Brown possesses over 19 years of professional experience in event management, sports management consulting, food and beverage counseling, budget preparation and control, sales promotions, staffing, program training coordination, and team leadership. Brown has received International acclaim and recognition for his ability to take complex operations, synthesis and execute flawlessly.

His excellent analytical ability, combined with outstanding oral/written communication skills and diverse management experience has benefited our client activations . Arthurs passion, understanding and comprehensive experience working with sports and entertainment organizations provides tremendous value, overcome challenges and builds innovative sponsorship strategies is unrivaled.